Retail Marketing Strategy Management Essay Example | Topics and Well Written Essays - 1500 words

Retail Marketing Strategy Management - Essay Example The products are completely associated with the retail stores at which they are available. Through positioning your retail store builds a certain image of your products in the minds of the people which ultimately generates the volume of customers for your retail store. Retail stores in Singapore are extremely cosmopolitan, complex and sophisticated with nearly every international retailer present there. These retail stores usually depend on high volume of customers for generating their sales. Therefore in order to position the retail store in Singapore in order to gain competitive advantage, there is a need to focus on the market niches and increase sales through regionalization. Strategic allies can also be formed with the international retailers in order to gain competitive advantage. The type of image that a retail store would project for its customers in the target segment harbor should be such that their products and not just the brand it carries should be positioned. The image of a retail store should be that of a brand that adds value to the purchase of the shoppers. Brand positioning is highly important for retail stores at Singapore because the competition is increasing and new competitors are arriving in the market with more efficient strategies. Therefore, in order to gain competitive advantage, brand positioning can be done by: The retail marketplace at Singapore is highly saturated with ... A brand adding value to the purchase of the shoppers so that they are willing to spend more A retail store selling products and not just the brand EXAM QUESTION 2: INTERNATIONAL CONSUMERS' MARKET IN SINGAPORE Introduction The retail marketplace at Singapore is highly saturated with a number of international players. The population of Singapore also consists of a number of tourists and foreigners as Singapore is one of the best tourism spot. Therefore the retail market for international consumers in Singapore is full of opportunities. Since the international consumers have high spending patterns, therefore, targeting this market niche can result in a number of prospective sales. Discussion and Analysis Singapore is a tourism spot for a number of international visitors. At every time in the year, you will find a considerable amount of international consumers in the country. Therefore, the market of the international consumers, if properly targeted and positioned, can generate great retail business and attract a high volume of consumers. The international consumers are usually unaware of the prices and therefore make purchases through the retail stores which they know of and which are mostly international retail stores. The Singaporean retail stores should also target the international consumers due to the increased competition and also because a large population in Singapore comprises of international consumers. The attractiveness of the market for international consumers is evident from the fact that the retail marketplace in Singapore is highly competitive with each retailer targeting specific market niches. Therefore, the market for international consumers is another market

Measurement of People Equity Essay Example | Topics and Well Written Essays - 750 words

Measurement of People Equity - Essay Example It has been viewed that the business organizations intend to invest substantial amount for managing human capital for the purpose of investing their valuable resources wisely. The different business organizations generally focus upon the aforesaid constituents of people equity in order to increase their operational standards as well as business performance by a significant level. In relation to assess people equity, a survey is often regarded to be a better tool for measuring people equity. This is due to the reasons that a survey is generally cost-effective to acquire information from the respondents relating to people equity and most importantly it facilitates to distinguish between high and low performances. Moreover, the tool of survey not only estimates the elements of people equity but also its drivers along with enablers. Additionally, one of the major advantages of using a survey tool in order to measure people equity is that it swiftly captures all the three valuable constit uents of people equity which ultimately assists the organizations to successfully measure their people equity. Conversely, there also lay certain significant drawbacks while using a survey tool to measure the constituents of people equity. The drawbacks include inflexibility, difficulty for the respondents to recall valuable information against any sort of controversial questions, probable chances of vagueness and misconceptions (Schiemann, n.d.). Determination of Employee Perception The aspect of employee perception is primarily considered to be an imperative feature which tends to make vast difference in maintaining the workplace quality. On the basis of the responses to the questionnaire relating to people equity, whether the â€Å"perception is reality† can be determined by taking into concern certain valuable conditions. In this similar context, whether the â€Å"perception is reality† can easily be determined if the personnel of a particular organization bear the appropriate behavior with the strategies of the organization and if the staff possess the talents as well as necessary information as well as resources to implement the organizational strategies. Moreover, whether the â€Å"perception is reality† can also be determined if the employees of the organization bear superior level of commitment along with involvement in completing their respective job tasks. There lie certain effective practices in order to handle employee perception when the concerns of the employees are not believed to be valid. In order to handle employee perception, the organizations should direct or administer their working personnel to possess the accurate behavior aligned with organizational strategies. Moreover, the organizations can handle the perception of the employees by providing effective training along with valuable information to the employees for the purpose of executing business strategies. In order to assure the concerns of the employees, the or ganizations might provide the disconfirming evidence that by not directing the employees to possess exact behavior aligned with organizational strategies, the organizations cannot invest their valuable resources wisely in relation to people equity (Mardiana, 2012). Priority of the Actions Relating to Public Equity In relation to people equity, the highest priority actions include the introduction as well as the development of human resource (HR) systems and formation of innovative technological advancements. Moreover, the other priority actions include organizing a sound organizational structure and effective leadership. These particular actions need to be executed by the business organization in order to diminish significant gaps in alignment and engagement of the employees. Moreover, apart from diminishing

Raisin’ in the Sun Essay Example for Free

Raisin’ in the Sun Essay 1. WALTER: â€Å"You wouldn’t understand yet, son, but your daddy’s gonna make a transaction . . . a business transaction that’s going to change our lives. That’s how come one day when you ‘bout seventeen years old I’ll come home . . . I’ll pull the car up on the driveway . . . just a plain black Chrysler, I think, with white walls—no—black tires . . . the gardener will be clipping away at the hedges and he’ll say, â€Å"Good evening, Mr. Younger. † And I’ll say, â€Å"Hello, Jefferson, how are you this evening? † And I’ll go inside and Ruth will come downstairs and meet me at the door and we’ll kiss each other and she’ll take my arm and we’ll go up to your room to see you sitting on the floor with the catalogues of all the great schools in America around you. All the great schools in the world! And—and I’ll say, all right son—it’s your seventeenth birthday, what is it you’ve decided?! † (Act II, scene ii) Walter’s speech is addressed to Travis closing one of the most important scenes in the play and foreshadowing the climax of the novel. Walter is explaining that he is going to invest money choosing his own way instead of agreeing with other family members. Walter was working as a chauffeur to rich people and he had heard about benefits of investing. Walter becomes obsessed with this idea and he is dreaming about wealthy future describing luxurious cars he will have. He is sure that his dreams with inevitable come true and, therefore, he uses ‘will’, not ‘if’ in sentences. His dream is not fully materialistic as he sees chances to improve relations with his wife and Travis will study in the best colleges. In such a way Walter is growing to maturity when he thinks about his family, their provisions etc. 2. WALTER: â€Å" [W]e have decided to move into our house because my father—my father—he earned it for us brick by brick. We don’t want to make no trouble for nobody or fight no causes, and we will try to be good neighbors. And that’s all we got to say about that. We don’t want your money†. (Act III) Walter’s words are addressed to Mr. Linder after Walter reveals that liquor store has been stolen. Walter shows first signs of disobedience and disagreement as other family members don’t want to accept Mr. Linder buyout. This quotation shows that Walter has his own ideas, desires and beliefs. Moreover, he is willing to act as independent and self-sufficient personality. Walter shifts his priorities. He has changed as earlier he focused his attention on money only, but now he is taking care of his family. It is possible to say that he has become a man. References Hansberry, Lorraine. (2004). A Raisin’ in the Sun. USA: Vintage.

Joule thief Voltage booster

Joule thief Voltage booster The Joule thief is a voltage booster which takes it energy from an almost dead battery and can produce output, while the other circuits consider the battery, to be drained. And an earth battery, as the name says, is a kind of battery which takes it energy from the soil or sea, with the help of unalike electrodes buried in them. The idea of this paper is to utilize the earth battery and run the joule thief to lighten up the lights in a walkway, which includes less effort and efficient output. Introduction and Background: The earth battery was demonstrated by Alexander Bain in 1841, when he tried to operate a clock. He buried zinc and copper plates in ground a meter apart which resulted in one voltage output and thus, operated the clock. These kinds of batteries were used for telegraphy by early researchers [source: EE]. This dirt setup is similar to Daniell-cell battery. It had two electrolytes: zinc hung freely in zinc-sulphate and copper in copper-sulphate solution. These electrodes exchange electrons between zinc and copper (which are the anode and cathode) and generate current. In the earth battery, the sulphates are replaced by dirt [source: HSW]. The Joule thief circuit was published in November 1999 issue of Everyday Practical Electronics (EPE), by Z.Kaparnik. It was an execution of transformer-feedback single-transistor inverter. A one meter copper wire is wounded around a ferrite (toroid core) to make it a transformer and the resistor limits the feedback current into the transistor and the transistor switches on and off about 50,000 times in one second making the LED to light [source: BC/Joule]. Methodology: The methodology is to use the earth battery, which produces comparatively more energy (unlike the generally used circuits) and ride a Joule thief, which usually takes energy from almost dead batteries and produces output equal as the input. So when used in this scenario, will produce voltage same as input, that is, the energy from earth battery, and can be used to lit LED lights set in a walkway. The working methodology is the electrodes in earth battery (zinc and copper), exchange ions and produce currents. This battery is connected to a joule thief. In a joule thief, the main components are ferrite (toroid core), copper wire, transistor, and resistor. The copper wire is made two folds and wounded around the core to make it a transformer. The more, the number of turns, the more input it gives. The circuit looks like shown: The resistor can be taken to be, 512ohms. The inflow and outflow of current from the transistor makes it work like a switch and it goes on and off 50,000 times a second making the LED to light. So, a series of LED lights setup in a walkway can be run using the Joule thief ridden by an earth battery. Analysis: The analysis is that, the earth battery doesnt need any circuitry, and takes its energy from the soil and it can be placed inside the soil with just two wires coming out, which are connected to the joule thief. And, as discussed, the joule thief lights up the LEDs. The LEDs can have a motion sensor attached (if necessary to save energy) and otherwise, the earth battery can be used to charge batteries or perform any other functions. And also, LEDs are better than fluoros, because, they save a lot of energy comparatively. LEDs are costly, as of now, but the overall efficiency that they work at, is more than fluoros. If the total energy consumed and the skilfulness is calculated per annum, then LEDs stand first. Conclusions: I think that this idea is practically possible. Both are efficient and energy-saving circuits. So, the walkway in the Uni or any other likewise can be lit using this circuitry idea saving more energy and lasting long than the ones now in use.

Irony in Lord of the Flies :: essays research papers

The Lord of the Flies initiates an ironic structure from its first chapters that becomes evident by the end of the book. Both Ralph and Jack’s attitude are different in the beginning of the novel to the way they turned out in the end. It is ironic how the most optimistic or hopeful situations in the book turn out catastrophic and society only falls apart more. On the surface the story implies that it is the boys’ age and inexperience that causes them to create such a corrupt society, however, on the contrary, there is an exaggerated respect for the ‘adult world’ as you consider the reason why the boys are on the island in the first place. Sardonic events lead to an even more ironic ending where their ultimate rescue is a result of two ironic incidences, the fire and the acceptance of the boys onto the ship by the naval officer. The author uses irony throughout to show how such innocent boys despite their best efforts can turn savage, through the events that unfold that lead them into anarchy. Ralph and Jack’s image of what life on the island would be like and how they would go about it was very different in the beginning of the story to the end. Ralph begins saying ‘This is our island. It’s a good island. Until the grown ups come to fetch us we’ll have fun.’(p:45). It is ironic how this optimism is shattered by the end of the novel and events turned out so badly as though it were almost foolish to think they’d have fun from the start. Jack also makes a surprisingly ironic turn in the novel where his ideas appear civilized and orderly in the beginning, ‘We’ll have rules! Lots of rules!’(p:44) however he is the one who becomes the leader of the savages and provokes fear of the beast. It is ironic how the most optimistic situations turn out terribly, in an almost mocking way. Piggy is doomed from the start, they savagely hunt and kill pigs, torturing them and enjoying it. It is the beast within each boy that kills Piggy, as it is the beast within that eats away at any civilized instincts. Ralph wishes, ‘If only they could send a message to us. If only they could send us something grown-up †¦ a sign or something’(p:117).

Deborah Talls From Where We Stand :: Deborah Tall Where Stand Essays

Deborah Tall's From Where We Stand In her book, From Where We Stand, Deborah Tall, tells us the story of coming to Geneva, New York, to begin teaching. It is a personal account of coming to terms with a new and foreign place. It gives us the chance of watching her learn about landscapes, people, and history. It moves through time, through her own life, and especially through motherhood. In the end, and after more than a decade, she gives us the signs of what it means to live out of and within the place where you are. Perhaps the poet is uniquely qualified to consider this issue of place. When Martin Heidegger attempted to understand "place" and "home," he turned to poets like Friedrich HÃ ¶lderlin. Similarly, we can read poems and essays by Gary Snyder --- for instance, The Practice of the Wild or A Place in Space --- or N. Scott Momaday --- for instance, The Man Made of Words. Wallace Stegner's Where the Bluebird Sings to the Lemonade Springs is a collection of essays about "living and writing in the West." John Brinkerhoff Jackson takes us on a tour of American landscapes in his book A Sense of Place, a Sense of Time. And Wes Jackson's Becoming Native to This Place is based on his personal experiences of settling in a little formerly abandoned Kansas farm town, to establish his Land Institute. Virtually all of these writers share a common feeling that mainstream American society has lost its roots. With our extreme mobility we have lost connectedness with the land. We tend to avoid what is unique and defining of landscapes and to look for what is common or universal. When we drive through small communities, we stop to eat at the Burger King or McDonalds instead of investigating Aunt Sue's Loggers' Cafe. In a way, we have invented "everyplace" by universalizing the common things that we expect and seem to need --- familiar motel facades, common fast food menus, universal cable TV access, etc. But what these authors question is whether "everyplace" is really a "place" at all, hence, whether it serves the needs of being grounded in a place, knowing a landscape, feeling the history of habitation, belonging. Here are some personal observations. When Mammoth Mountain was aggressively developed as a ski resort, in the early 70s, traffic began picking up on US395, running through the town of Bishop.

Impulse †Goddess Body Fragrance Advertisement Essay

The advertisement that I have chosen is the ‘Impulse’ anti-perspirant spray advertisement that was in Glamour magazine, which has an audience of stylish young women. The advert is targeted at the women who would read a magazine like Glamour because it is a women’s fragrance and because the picture at the centre is of a young beautiful woman. It is based on the same idea as the television advertisement for this product that was on at the same. The television advertisement is about a woman who keeps her spray in her handbag. When she opens her bag to use her deodorant, a tribe of little people who live in her bag look up out of her bag at her. They had been living around the aerosol can as if it was a totem pole and they believed that the woman who some times looked down on them from above was a goddess looking down from the heavens. The advertisement that I have chosen shows the scene from the television advertisement where she looks down into her bag and is worshiped by the tribe. The image of the woman and the product are at the centre of the advertisement. It was done in this way so it would grasp the attention of the reader, as the images are the most important parts. The image and text are mainly coloured in shades of gold, which is a colour that suggests wealth and holiness. This emphasises the theme of worship and godliness that is depicted in the advertisement. The advertisement relies on the slogan and image at the centre to get the attention of the reader and to get the right effect. The image is of a pretty young woman with light shining around her to suggest that she is holy and that she is looking down from heaven. The people of the tribe are looking up at her and praising her with their hands raised high. This shows that she is highly respected. Also the tribe are beneath her, which suggests that she is powerful. These are the qualities that reader of the advertisement aspires to when they see it in the magazine. On closer inspection of the picture it can be seen that everyone in the tribe is male. Because it is a tribe of men that is worshipping her, the advertisement is suggesting to the reader that the product will make the user more attractive to men. The advertisement gives a compliment to women in the slogan. â€Å"Summon your inner goddess,† suggests that the reader has an inner beautiful and powerful element that is attractive to other people. The slogan is in large capital letters and is bright and bold. This is because it needs to be highly visible as it is an important part of the advertisement. The rest of the writing, apart from the product name, is very small because it is important to capture the reader’s attention first to gain a larger audience for the advertisement. The details can be described later after people have become interested. There are few words on this advertisement as it relies mainly on the image and slogan to get its point over to the reader. This makes the image more striking and so more likely to catch the reader’s attention. The lack of words can be good because people generally do not want to read too many words. If there were more words the reader’s attention may be lost or the words may distract the attention from the image. Instead of identifying the product as just an anti-perspirant, it is called a body fragrance as well. This is a pleasant way of describing the product and gives the impression of a sweet smell and this is appealing to the reader. Overall the advertisement suggests to the reader that the user of this product will become like a goddess. This means they will be more confident, powerful and attractive. These attributes are very appealing to the target audience for this advertisement. It gives the impression of worship and adoration towards the woman in the picture and this is the type of respect the reader may aspire to.